I drive scaleable, predictable,
& repeatable growth

Hi, I'm Daniel and I engineer scaleable growth for startups and teach corporates to move like unicorns.

Google Launchpad Mentor 2022
Thank you! Excited to have you join!
Oops! Something went wrong while submitting the form.
Get free actionable growth marketing techniques
A profile picture of Daniel Johnson.

Brands I've Worked With

University of Cambridge, Judge Business School Logo
Google's Logo
Shoprocket Logo
Nava App Logo
Alzheimer's Society Logo
Cultist Simulator
Seven Legal
Steam Logo
GrowthMentor Logo
eQuoo Logo
LitePaper Logo
Greenscreen logo

What I Do

Digital Marketing

Every channel - try me. Facebook, Google, Twitter & LinkedIn Ads, Search Engine Optimisation, Social Media Marketing, App Marketing, B2B Lead Gen & more.

Marketing Strategy

Customer first. Developing holistic, data-driven customer acquisition strategies to drive high-quality customer growth.


Proven expertise. Get expert marketing leadership with a in-depth strategic perspective for without having to hire full time in house.

Professional Speaking

Bringing work to life. Helping to inspire, motivate and teach startups and corporations to hello! faster and become more innovative in a post pandemic world.


Nice Things People Have Said

Anthony Gale Profile PictureQuote icon

Daniel’s expertise is evident by the results he brings to the table, with the ability to look at growth challenges strategically and close up.

Anthony Gale

CEO, Shoprocket
James Lethem Profile Picture Quote icon

I am very impressed by Daniel’s detailed insight when working with startups through Google Launchpad. He is an excellent digital marketing expert I’d hire again.

James Lethem

Google Launchpad
Matthew Eisner Profile Picture Quote icon

Daniel has proven himself, again and again, to be an efficient and effective data-lead growth expert, looking forward to working with him again soon.

Matthew Eisner

👇🏾 See more lovely things people have said about me below. 👇🏾
Nice to meet you.

Hey, I'm Daniel 👋

I help startups achieve ambitious goals using growth marketing through a data-driven, first-principles approach. With extensive experience working with some of the world's fastest-growing startups and companies, I know what works.

I also help corporates move faster by implementing the systems startups use to improve decision-making and develop practical innovation, unlocking their ability to grow, move and scale more efficiently in a post-pandemic world.

  • Spent £6m+ on Google, Facebook, LinkedIn, Twitter & Taboola
  • Generated over £15m in revenue for various ecommerce stores
  • Generated millions of downloads for multiple Android & iOS apps
  • Mentored startups in over 11 countries
  • Guest Speaker at Cambridge University
  • Founded Growth Marketing Agency, We Scale Startups
  • Guest Speaker at Go Practice
Looking to accelerate your business?
Let's talk today!
Thank you! Excited to have you join!
Oops! Something went wrong while submitting the form.
Get my actionable insights straight to your email. Max 1 per month.
Daniel Johnson Public Speaking

Daniel Johnson

I'm Me!
What i've done

My Experience

Image to Painting

Executed all online and offline marketing to grow revenue.


Helped to increase user base and generate brand awareness.


Designed and executed digital marketing activities.


Designed and executed digital marketing activities.


Ran marketing strategy and execution to generate over 12,000 downloads in <8 months.

SWIG Flasks

Increased revenue through various marketing campaigns.

Google Launchpad

Mentored over 50 startups in the UK, Africa and Europe on growth marketing.


Assisted in marketing execution with L’Oréal account on social media.

Neuchâtel Partners

Formed a digital launch strategy for the Bugscore platform.

Cambridge University

Guest Speaker on Growth Marketing at the Judge Business School.

Alzheimer’s Society

Assisted customer acquisition campaign with a focus on improving KPIs.

FinTech Challenger Bank

Worked as a consultant to improve ROAS by 0.7X.


Learn more about me

A very quick bio
Born in 1994 in Johannesburg, South Africa, Daniel Johnson is a growth marketing expert helping startups grow and corporates to move like startups. An aspiring "inventor" at a young age, he concocted eclectic ideas designed to solve problems from his daily life. It led him to create (and fail at) several startups, eventually selling one to a Texas-based PE firm.

After exiting his first company at 18 with no significant academic qualifications, he started working at his first startup as the Assistant to the Newsletter Assistant. Eventually, he progressed to Head of Marketing at several Series A & B businesses.

Looking to expand his experience, he became a freelancer, working on various projects in different industries, including crypto, FMCG, SaaS and Ecommerce.

Connect with Daniel Johnson

Thank you! Excited to have you join!
Oops! Something went wrong while submitting the form.
Like what you read? Sign up to get this in your inbox. No Spam.

More Nice Things People Have Said

Larissa Johnson Profile Picture
Quote icon

We asked Daniel to develop a clear uncomplicated website for our cleaning business. We said the content and style should reflect the business model and he responded to the challenge in a very professional manner, on budget and in a very short time. Perfect!"

Larissa Johnson

Bespoke Housekeeping Service
Malinda Coler Profile PictureQuote icon

"I’m cofounder and CEO here at LessonsUp, and wanted to let you know how valuable your talk on SEO was for me and my team. There are so many areas to focus on within SEO as a new startup that it’s hard to focus on anything, but your advice to consider goals for what we need to do right now really helped us narrow in on what we need to do. Big big thank you!"

Malinda Coler

CEO at LessonUp
Sophie Hart Profile PictureQuote icon

Daniel and Ludo have been a great asset to helping us scale our digital marketing efforts. Both of them have a diverse range of skills - from copywriting through to landing page creation. They are also very knowledgeable with growth strategies and we've seen great results from their advice."

Sophie Hart

Head of Marketing, Vortexa
Ilya Nasedkin Profile Picture Quote icon

Friendly and detailed advice for all the points I have raised. Really enjoyed talking to Daniel. He gave me advice and ideas on how to develop my role and skills further. Most likely will book more. Thanks!

Ilya Nasedkin

Creative Director at Eazi-Business
Vincent Tresno Profile PictureQuote icon

Daniel is a skilled growth expert with deep knowledge in paid media and also the field of angel investment. It was a true pleasure to meet and speak to Daniel! V.

Vincent Tresno

Growth Marketing
Dan Thompson Profile PictureQuote icon

Daniel was fantastic. He understood my business straight away and not only covered areas I was asking about, but put forward ideas I would never have imagined. Extremely insightful and helpful!

Dan Thompson

CEO @ Kluste
Guy Hobbs Profile PictureQuote icon

What a guy! Daniel jumped in and gave me instant clarity on what I was doing right and what needed work when it came to my marketing automation. He was full of great tips and strategies and he clearly knows his stuff. Highly recommend a call with him!

Guy Hobbs

Associate Creative Director, BBH London
Sibi Murugesan Profile PictureQuote icon

Daniel was efficient with our call (which I appreciated)! He gave some high level ideas on how we could grow which is exactly what we were looking for!

Sibi Murugesan

Chief of Staff & Head of Platform @earnestcapital | Co-founder @ Apple & Banana
Steve Birnhak Profile PictureQuote icon

Daniel gets right to the point and doesn't pull punches, which is great. He gave me some useful advice on how to perform critical assumption planning via his ICE methodology.

Steve Birnhak

Co-Founder and COO at Ready Set Recover