Hi, I'm Daniel and I engineer scaleable growth for startups and teach corporates to move like unicorns.
Every channel - try me. Facebook, Google, Twitter & LinkedIn Ads, Search Engine Optimisation, Social Media Marketing, App Marketing, B2B Lead Gen & more.
Customer first. Developing holistic, data-driven customer acquisition strategies to drive high-quality customer growth.
Proven expertise. Get expert marketing leadership with a in-depth strategic perspective for without having to hire full time in house.
Bringing work to life. Helping to inspire, motivate and teach startups and corporations to move faster and become more innovative in a post pandemic world.
Daniel’s expertise is evident by the results he brings to the table, with the ability to look at growth challenges strategically and close up.
I am very impressed by Daniel’s detailed insight when working with startups through Google Launchpad. He is an excellent digital marketing expert I’d hire again.
Daniel has proven himself, again and again, to be an efficient and effective data-lead growth expert, looking forward to working with him again soon.
I help startups achieve ambitious goals using growth marketing through a data-driven, first-principles approach. With extensive experience working with some of the world's fastest-growing startups and companies, I know what works.
I also help corporates move faster by implementing the systems startups use to improve decision-making and develop practical innovation, unlocking their ability to grow, move and scale more efficiently in a post-pandemic world.
I've been busy
Executed all online and offline marketing to grow revenue.
Helped to increase user base and generate brand awareness.
Designed and executed digital marketing activities.
Designed and executed digital marketing activities.
Ran marketing strategy and execution to generate over 12,000 downloads in <8 months.
Increased revenue through various marketing campaigns.
Mentored over 50 startups in the UK, Africa and Europe on growth marketing.
Assisted in marketing execution with L’Oréal account on social media.
Formed a digital launch strategy for the Bugscore platform.
Guest Speaker on Growth Marketing at the Judge Business School.
Assisted customer acquisition campaign with a focus on improving KPIs.
Worked as a consultant to improve ROAS by 0.7X.
A very quick bio
Born in 1994 in Johannesburg, South Africa, Daniel Johnson is a growth marketing expert helping startups grow and corporates to move like startups. An aspiring "inventor" at a young age, he concocted eclectic ideas designed to solve problems from his daily life. It led him to create (and fail at) several startups, eventually selling one to a Texas-based PE firm.
After exiting his first company at 18 with no significant academic qualifications, he started working at his first startup as the Assistant to the Newsletter Assistant. Eventually, he progressed to Head of Marketing at several Series A & B businesses.
Looking to expand his experience, he became a freelancer, working on various projects in different industries, including crypto, FMCG, SaaS and Ecommerce.
Connect with Daniel Johnson
We asked Daniel to develop a clear uncomplicated website for our cleaning business. We said the content and style should reflect the business model and he responded to the challenge in a very professional manner, on budget and in a very short time. Perfect!"
"I’m cofounder and CEO here at LessonsUp, and wanted to let you know how valuable your talk on SEO was for me and my team. There are so many areas to focus on within SEO as a new startup that it’s hard to focus on anything, but your advice to consider goals for what we need to do right now really helped us narrow in on what we need to do. Big big thank you!"
Daniel and Ludo have been a great asset to helping us scale our digital marketing efforts. Both of them have a diverse range of skills - from copywriting through to landing page creation. They are also very knowledgeable with growth strategies and we've seen great results from their advice."
Friendly and detailed advice for all the points I have raised. Really enjoyed talking to Daniel. He gave me advice and ideas on how to develop my role and skills further. Most likely will book more. Thanks!
Daniel is a skilled growth expert with deep knowledge in paid media and also the field of angel investment. It was a true pleasure to meet and speak to Daniel! V.
Daniel was fantastic. He understood my business straight away and not only covered areas I was asking about, but put forward ideas I would never have imagined. Extremely insightful and helpful!
What a guy! Daniel jumped in and gave me instant clarity on what I was doing right and what needed work when it came to my marketing automation. He was full of great tips and strategies and he clearly knows his stuff. Highly recommend a call with him!
Daniel was efficient with our call (which I appreciated)! He gave some high level ideas on how we could grow which is exactly what we were looking for!
Daniel gets right to the point and doesn't pull punches, which is great. He gave me some useful advice on how to perform critical assumption planning via his ICE methodology.