Leads are inconsistent
Some weeks are good. Some are dead. Too much of the pipeline still depends on referrals, founder outreach or one channel behaving itself.
Fractional CMO · AI & B2B SaaS
Make growth stop depending on you.
You've got customers. Maybe leads come in bursts, people don't understand the product quickly enough, or every important growth decision still comes back to you. I help work out what's getting in the way, fix it, and get the team running it without you in everything.
Post-PMF Seed–Series B £1M–£20M ARR Founder-led growth
£18M+ client revenue impact
4.94 / 5 225 GrowthMentor reviews
200+ startups advised · 405 mentor sessions
When I’m useful
This is usually where I come in.
The company is moving, but growth still feels harder and less predictable than it should.
People don't get what you do
The product makes sense when you explain it on a call. Your website, ads or outbound are not doing the same job.
You've tried loads of marketing
Paid, content, outbound, partnerships. Some things worked for a bit. Nobody is completely sure what deserves more money or attention.
Growth still depends on you
The team can do the work, but the important decisions and context still come back to the founder.
I normally find one or two things that matter much more than everything else. We fix those first. If I don't think you need me, I'll tell you.
Proof
I've dealt with this before.
A few results from the work, plus the wider numbers behind them.
HealthTech · AICase result
6×
Monthly app downloads
2k → 12k+ monthly downloads in six months after rebuilding acquisition and lifecycle around the real customer journey.
Fintech · CryptoCase result
35%
Lower CAC in eight weeks
Segmentation, paid account structure and landing-page routing cut acquisition cost while keeping the team focused on the same ICP.
eCommerceCase result
21%
Less churn in three months
Lifecycle and win-back messaging improved retention without relying on another acquisition channel to hide the leak.
“Named the two levers that mattered. Inside 60 days we had a weekly rhythm and pipeline built to our ICP.”Christian A.
Founder, AI HealthTech
How I work
Work out what's wrong. Fix it. Make it easier to run.
The details change by company. I start by finding the thing holding growth back, decide what to do about it, and make sure the team can keep going.
Find the constraint
Customer calls, pipeline, funnel economics and current bets. We identify the one problem limiting growth now, not a list of twenty possible improvements.
Make the call
Choose the ICP, positioning, channel and priorities. Cut work that is not helping and make the trade-offs explicit.
Install the rhythm
Weekly decisions, one dashboard, clear experiments, ownership and handoffs. The growth function becomes visible instead of living in Slack threads and founder memory.
Transfer ownership
Coach the team, document the logic, make the right hire or agency calls, and hand over a system that keeps running after I leave.
Fit
This works best when the product already works.
If the product is still the question, stay close to customers and product. If growth is the bottleneck, that is where I become useful.
Probably a fit
- £1M–£20M ARR B2B SaaS or AI with repeat revenue
- Seed to Series B, post-PMF, with real customers and a real sales motion
- Founder still owns too many weekly growth decisions
- You need senior judgement across the whole system, not another channel specialist
Probably not yet
- Pre-revenue or still searching for product-market fit
- You mainly need hands to run ads, post content or build landing pages
- You want more reporting without changing how decisions get made
- There is no appetite to stop low-value work or change ownership
Ways to work together
Start with the smallest thing that helps.
If you're not sure what's wrong, start with the free call. If the problem is clear, we can decide whether you need a short project or someone inside the business.
20-min Growth Audit
Free · 20 minutes
Bring the messy growth question. We name the bottleneck and decide whether working together makes sense. No deck and no pitch.
Outcome A clearer read on the problem and the most useful next step.
See what the audit covers Strategy Sprint
From £6k · 2–4 weeks
Diagnose, prioritise and ship the first critical artefacts: ICP, positioning, 90-day priorities, dashboard and first live test.
Outcome A focused 90-day plan and a working growth rhythm.
See the Sprint scope Fractional CMO
From £5k/mo · 1–2 days a week
Embedded senior ownership across positioning, pipeline, reporting, team and agencies. I build the function with you, then hand it over cleanly.
Outcome A growth system your team can run without you becoming the bottleneck.
Explore Fractional CMO Need a focused second opinion rather than an engagement? Founder Office Hours is the lighter option.
Why me Read the longer story
I have been on both sides of the growth problem.
I started as a founder, then ran growth in-house at startups, then built We Scale Startups around the same recurring problem: good products with growth trapped in the founder’s head.
Today I work as the senior operator between founder, marketing, sales and agencies. The job is to make the commercial logic clear, build the rhythm around it, and leave the team stronger than I found it.
Founder + operator Founder-side exit experience, then in-house startup growth roles.
Mentor 405 GrowthMentor sessions · 4.94/5.
Teacher Cambridge Judge, Imperial College London and Google startup workshops.
Scale 200+ startups advised · £18M+ client revenue impact.
FAQ
The questions worth answering before a call.
Everything else is easier to answer once I understand the actual company.
What stage should my startup be at?
Post-PMF with real customers and repeat revenue, usually Seed to Series B. The best fit is roughly £1M–£20M ARR, a small team, and a founder who is still making too many weekly growth decisions. See the full fit criteria
How is this different from an agency or a full-time CMO?
An agency usually owns a channel. A full-time CMO owns the whole function but comes with a full-time cost and hiring cycle. I sit in the middle: senior ownership across positioning, pipeline, reporting, team and agencies, for one or two days a week while the system is being built. Compare the options
Do you execute, or only advise?
I do the senior operator work required to get the system running: analysis, positioning, priorities, dashboards, experiment design, briefs, hiring and agency decisions, and the first critical artefacts. I am not a junior execution team and I do not sell a pile of campaign hours.
What does it cost?
The 20-minute Growth Audit is free. Strategy Sprints start at £6k. Fractional CMO engagements typically start at £5k per month, usually for a three-month minimum, depending on days per week and how much operating support is needed. See UK pricing benchmarks
Next step
Bring me the messy growth question.
Twenty minutes on your actual situation. No deck and no pitch. We will name the bottleneck, decide what I would do next, and work out whether I am the right person to help.
Book free 20-min call Prefer email? [email protected]